Prepared for the Brisbane Smiles team

We researched Brisbane Smiles. Here's what we found, and what we built to help you grow:

Established authority
The practice's clinical experience gives new patients a reason to trust it before they book.
Your edge
SmiLUXA dental makeovers with a structured four-step smile-design process. We built the work below around it.
Paid acquisition support
We saw an active paid Meta ad campaign. The ads and pages below give it a clearer path from first click to a booked consultation.
Clinic team Landing page preview for Brisbane Smiles First finished Brisbane Smiles image ad Second finished Brisbane Smiles image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
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Brisbane Smiles
Sponsored
A SmiLUXA consultation starts with your goals, an individual assessment and a visual planning conversation.
Know your smile-design plan ad creative
BRISBANESMILES.COM.AU
See the plan before you decide
Complimentary SmiLUXA consultation.
Learn More
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Brisbane Smiles
Sponsored
Brisbane Smiles combines a custom Digital Smile Simulation with an appointment that explains the options that may suit… See more
Plan around your own smile ad creative
BRISBANESMILES.COM.AU
Start with an individual plan
Explore SmiLUXA smile design.
Learn More
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Visual smile planning

If you're considering a smile makeover, a clear plan can make the decision easier.

Brisbane Smiles' SmiLUXA consultation includes a custom Digital Smile Simulation, so the conversation can start with your goals and the direction you want to explore.

This is a planning conversation, and the team still needs to assess your teeth and clinical circumstances before discussing treatment.

Tap the link to request a complimentary SmiLUXA consultation.

Meta ad copy

HeadlineSee the plan before you decide

Angle 2: Personalised smile-design conversation

Every smile-design appointment starts with a person's own question.

You might be thinking about worn edges, a chip, discolouration, uneven teeth or missing teeth. The useful part is explaining what you notice and what you want to understand.

At Brisbane Smiles, the SmiLUXA consultation can then cover the options that may be appropriate for your teeth.

Open the link to request an appointment and bring the question with you.

Meta ad copy

HeadlineStart with your question

Angle 3: Suitability before treatment

A cosmetic treatment plan should begin with the teeth in front of the clinician.

The assessment can look at your goals, oral health and the changes you want to discuss. It can also explain whether SmiLUXA smile design or another option may be suitable.

Brisbane Smiles asks for an appointment before making a recommendation so the team can assess your teeth.

Tap the link if you want to request a complimentary consultation.

Meta ad copy

HeadlineYour teeth need their own plan

Angle 4: Make the consultation process visible

Before any treatment decision, the consultation is where you can ask the questions you want answered.

Brisbane Smiles explains its SmiLUXA pathway through consultation, smile visualisation and personalised treatment planning.

You can talk through the changes you want, the options that may fit and the next step if you decide to continue.

Open the link to request a complimentary SmiLUXA consultation.

Meta ad copy

HeadlineKnow what the consultation covers

Angle 5: Patient education and decision clarity

A photograph or headline can't tell you which cosmetic treatment suits your teeth.

Brisbane Smiles' team can explain the treatment options that may suit your teeth, using patient education and a visual planning conversation to make the next step clearer.

The SmiLUXA consultation is complimentary and there's no obligation to proceed. Full terms apply on the booking page.

Tap the link to request your appointment.

Meta ad copy

HeadlineGet answers before you commit

Long-Form Explainer Video Script 1 complete script

VSL SCRIPT: Complimentary SmiLUXA Consultation
Target: solution-aware adults considering cosmetic dental treatment
CTA: Request your complimentary SmiLUXA consultation




Step 1: hook: see the plan before you decide
If you're thinking about changing your smile, the first step should make the decision clearer. [pause]

Brisbane Smiles offers a complimentary SmiLUXA consultation with a custom Digital Smile Simulation, so you can discuss your goals before deciding on treatment.

Step 2: offer + first form cta: what happens next
Complete the short form below this video. Tell the team what you'd like to improve and what you're unsure about. If an appointment is suitable, Brisbane Smiles will confirm the next step with you.

This appointment lets you explore your options. The team needs to examine you in person before discussing diagnosis or treatment, and you can decide whether to proceed after you have the information.

Step 3: opportunity: a clearer cosmetic-dental decision
People often know what they notice in a smile. It may be worn edges, a chip, discolouration, uneven teeth or missing teeth. The harder question is what treatment could suit the teeth you actually have.

A considered plan helps here. The conversation can cover your goals, the condition of your teeth, the options that may be appropriate and what the pathway would involve.

Step 4: credibility: why the practice can help
Brisbane Smiles says it has cared for patients in Brisbane since 1948. Its homepage records more than 15K patients treated. The practice also has a full-service, on-site dental laboratory with digital scanners, CAD/CAM smile design, milling and printing.

Dr Paul McKay is identified as the Principal General Dentist directing the practice. The team includes dentists, oral-health therapists, hygienists, technicians and treatment coordinators.

Step 5: handle objections
A cosmetic option needs to look natural to you. The consultation gives the team time to discuss shape, size, alignment, colour and the relationship between aesthetics, function and oral health.

You may also be unsure whether you're suitable. Suitability depends on your teeth and clinical circumstances, so the appointment comes before a recommendation.

You may be worried that requesting information commits you to treatment. The SmiLUXA consultation is described as complimentary and without obligation, with full terms on the booking page, so you can decide after you've received the information.

Step 6: qualify the audience: who this suits
This may suit you if you want an in-person assessment, a visual planning conversation and a clear explanation of your options.

You need an examination before a diagnosis, and treatment depends on your teeth rather than a universal package. The practice doesn't promise a guaranteed result.

Step 7: proof: evidence you can check
The Brisbane Smiles website explains its SmiLUXA dental-makeover process as a structured four-step smile-design pathway. It also shows actual patient treatment outcomes with consent and states that outcomes differ for each individual.

The site's treatment-planning explanation says options are communicated verbally, visually and in writing. You'll have something concrete to review before deciding what to do next.

Step 8: reiterate value
The value of the appointment is clarity. You can describe the change you want, see how the team approaches planning, ask what may be suitable and leave with information you can consider in your own time.

Step 9: final form cta
If you would like to explore your smile options, complete the form below this video to request a complimentary SmiLUXA consultation. Brisbane Smiles will review your details and confirm whether an appointment is suitable.




PRODUCTION NOTES:
- Use the official Brisbane Smiles logo and current SmiLUXA consultation page as visual references.
- Show an illustrative Digital Smile Simulation or treatment-planning screen only when it's genuinely from the practice and approved for use.
- Keep any patient imagery consent-cleared and include the site's individual-outcomes disclaimer where treatment outcomes appear.
- Thumbnail: a clean planning screen or clinician-led consultation frame with the words "See the plan before you decide".

Confirmation Page Video Scripts 6 scripts
Video 1: what happens in the SmiLUXA consultation?

Priority: welcome

Thanks for requesting a complimentary SmiLUXA consultation with Brisbane Smiles. [pause]

Your appointment starts with your goals and the changes you'd like to discuss. Brisbane Smiles' team then looks at your teeth and explains the options that may be appropriate for your clinical circumstances.

The consultation includes a custom Digital Smile Simulation. That gives you a visual way to talk about the direction you're considering. Use it to discuss the plan; it won't predict the final result.

You can ask questions, review the information and decide whether you want to take the next step. Afterward, you can make that decision.

Screen: Show the SmiLUXA consultation page and an approved Digital Smile Simulation screen.

Video 2: what does treatment cost?

Priority: cost

Treatment cost depends on the plan for your own teeth. [pause]

The number of teeth involved, their current condition and the treatment approach all affect what the team recommends. A headline figure won't tell you what your appointment will require.

Use the consultation to ask what the proposed steps involve, which costs are relevant to your case and what you would need to plan for before proceeding. The Brisbane Smiles team can explain those details after an assessment.

Screen: Show a written list of questions about steps, visits and cost context. Avoid inventing a price.

Video 3: how does the team assess suitability?

Priority: risk

The SmiLUXA process considers whether a treatment suits your own circumstances. [pause]

The practice assesses your teeth, goals and clinical circumstances before discussing a recommendation. If another option is more appropriate, that should be part of the conversation.

The website says treatment outcomes vary for each individual, so the appointment comes before a treatment decision. A second opinion can be sensible for significant care.

Screen: Show the site's individual-outcomes disclaimer and the treatment-planning explanation.

Video 4: what does success look like?

Priority: success

Cosmetic-dental outcomes vary between patients, so no single success rate predicts every case. [pause]

A useful result follows a plan built around the person's teeth, oral health and goals, with the risks and limits understood before treatment begins.

Brisbane Smiles shows actual patient treatment outcomes with consent, and it states that individual results vary. Use those examples as information about completed care; your own outcome depends on your teeth and plan.

Screen: Show the official results gallery with the site's disclaimer visible.

Video 5: why the practice has an on-site laboratory

Priority: legitimacy

Brisbane Smiles operates a full-service, on-site dental laboratory. [pause]

The practice says its technicians use digital scanners, CAD/CAM smile design, milling machines and printers. That gives the clinical team and laboratory team a connected way to support the treatment pathway.

The laboratory is part of the practice's treatment pathway. Ask how its work supports the plan being discussed for your teeth.

Screen: Show approved equipment or laboratory footage from the official practice.

Video 6: how to prepare for the appointment

Priority: preparation

Bring two things to the appointment: the change you want to discuss and the concern that makes you hesitate. [pause]

You can also bring questions about suitability, treatment steps, the Digital Smile Simulation, maintenance and cost context.

Use the consultation to understand the options and decide what you want to do next.

Screen: Display a short checklist: goal, concern, questions, decision time.

Pre-Appointment Email Sequence 6 emails
Email 1: Subject: Your SmiLUXA consultation request

Preview: What to expect before Brisbane Smiles confirms the appointment.

Thanks for requesting a complimentary SmiLUXA consultation with Brisbane Smiles.

The appointment is a chance to discuss what you would like to change, ask questions and understand which options may be appropriate for your teeth. It includes a custom Digital Smile Simulation and personalised treatment insights based on your goals.

This is an in-person appointment. The team will confirm the next step with you after reviewing your request.

Brisbane Smiles

Email 2: Subject: Will smile design look natural?

Preview: Bring the question on your mind.

Many people considering cosmetic dentistry want a result that still feels like them.

That conversation starts with your own teeth, goals and clinical circumstances. The clinician can discuss the shape, size, alignment and colour that may be relevant to your treatment plan.

Bring that question with you. That's the detail the appointment is there to explore.

Brisbane Smiles

Email 3: Subject: What the Digital Smile Simulation is for

Preview: A visual planning conversation before a treatment decision.

The practice's SmiLUXA consultation includes the Digital Smile Simulation.

This simulation gives the team a visual way to discuss your goals and possible treatment direction. It sits alongside an examination, and it won't predict whether a particular result suits every patient.

Use the appointment to ask what the simulation shows, what remains to be assessed and what the next step would involve.

Brisbane Smiles

Email 4: Subject: Questions to bring to your appointment

Preview: A short list can make the conversation more useful.

Before you come in, write down the change you would most like to discuss and the concern that makes you hesitate.

Possible questions include whether the option is suitable, how the plan is built, what preparation could involve, how many visits may be needed and how the costs for your own case are discussed.

The team can explain the options and give you information to consider.

Brisbane Smiles

Email 5: Subject: Why the assessment comes first

Preview: Your treatment plan depends on your teeth and goals.

A treatment recommendation should follow an assessment, because two people with the same concern may need different options.

Brisbane Smiles' team considers your goals, oral health and clinical circumstances before discussing a pathway. The practice says treatment planning is explained verbally, visually and in writing.

That's why the consultation comes before a treatment decision. It gives you a clearer basis for deciding what to do next.

Brisbane Smiles

Email 6: Subject: A calm next step for your smile

Preview: What happens when the team has reviewed your request.

The SmiLUXA consultation is designed to make the next decision easier to understand.

You can talk through the concern you want to address, see how the planning conversation works and ask what may be suitable for your teeth. If the team decides the appointment isn't right for you, they'll explain that too.

You can decide whether to proceed after the appointment. Keep your questions nearby and wait for the appointment confirmation from Brisbane Smiles.

Brisbane Smiles

Broadcast Emails 5 emails
Email 1: Subject: What a smile-design appointment covers

Preview: A useful cosmetic consultation answers more than one question.

People often arrive at a cosmetic-dentistry appointment asking whether a treatment could work for them.

That's one question. The appointment can also cover what you'd like to change, what options may suit your teeth, how the plan is built and what the next step would involve.

Brisbane Smiles' SmiLUXA consultation adds a custom Digital Smile Simulation to that discussion. It gives the team a visual way to explore your goals before any treatment decision.

Brisbane Smiles

Email 2: Subject: A natural-looking smile starts with a plan

Preview: Your own teeth and goals should guide the conversation.

Cosmetic dentistry is personal. The shape or colour that suits one person may not suit another.

Smile design begins with an assessment of your teeth and the result you want to discuss. Brisbane Smiles' team can talk through the options that may be clinically appropriate, using your own teeth as the starting point.

If you're considering a change, start with the question you want answered.

Brisbane Smiles

Email 3: Subject: Why visual planning helps

Preview: A picture can start a conversation, but it can't replace an assessment.

A smile photograph can show what catches your eye. It can't tell you which treatment is suitable.

The SmiLUXA consultation uses a custom Digital Smile Simulation to support a conversation about your goals and possible direction. Brisbane Smiles' team still needs to assess your teeth, oral health and clinical circumstances before making a recommendation.

The result is a more useful discussion because you can see what the plan is trying to address.

Brisbane Smiles

Email 4: Subject: The questions worth asking first

Preview: Bring the concern and the hesitation to the same appointment.

Before choosing cosmetic dental treatment, ask yourself two questions: what would you like to improve, and what are you worried about?

It could be worn edges, a chip, colour, spacing or missing teeth. Your hesitation could be suitability, preparation, maintenance or cost.

Those questions belong in the consultation. The team can explain what may apply to your own situation and what the next step would involve.

Brisbane Smiles

Email 5: Subject: A practice built around informed care

Preview: Why the Brisbane Smiles process starts with education.

The practice says its focus is personalised treatment planning, patient education and long-term oral health.

Alongside this, the practice operates a full-service, on-site dental laboratory and uses digital scanners, CAD/CAM smile design, milling and printing. Those capabilities support the treatment pathway, while the starting point remains a conversation about your goals and your teeth.

If you want to understand your options before deciding, request a complimentary SmiLUXA consultation.

Brisbane Smiles

2
Image Ads
Scroll-stopping static creatives mapped to funnel stage
5
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
6
Confirmation Page Video Scripts
Breakout content for education and trust
6
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
5
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.