Prepared for the Brisbane Smiles team

We researched Brisbane Smiles. Here's what we found, and what we built to help you grow:

Established authority
You have cared for Brisbane smiles since 1948 and treated more than 15,000 patients
Your edge
Your SmiLUXA process combines a digital smile simulation with an on-site laboratory, so patients can see the proposed direction and your clinical and lab teams can refine it together
Built around your ads
Our strategy below qualifies potential clients and keeps them engaged from booking to consult.
Dr Paul McKay Landing page preview for Brisbane Smiles First finished Brisbane Smiles image ad Second finished Brisbane Smiles image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
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Brisbane Smiles
Sponsored
Brisbane Smiles combines individual smile design with an on-site dental lab. Request a complimentary SmiLUXA… See more
Avoid an obvious result ad creative
BRISBANESMILES.COM.AU
Worried veneers could look obvious?
Individual smile design, backed by Brisbane Smiles' on-site dental lab.
Learn More
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Brisbane Smiles
Sponsored
If your veneers no longer feel right, bring your concerns to a complimentary SmiLUXA consultation. Brisbane Smiles can… See more
Old veneer concern ad creative
BRISBANESMILES.COM.AU
Unhappy with old veneers?
In-person veneer concern consultation
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
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Angle 1: Visual smile planning →

Want to change your smile, but find it hard to picture how different teeth would look on you?

A custom Digital Smile Simulation is included in the SmiLUXA consultation at Brisbane Smiles. It gives you a way to discuss the appearance you're considering with the team before deciding about treatment.

Your teeth and clinical circumstances still need assessment. A simulation helps explain possible changes; it doesn't guarantee a result.

Click the link to request a complimentary SmiLUXA consultation and discuss the changes you have in mind.

Angle 2: Personalised smile-design conversation →

If you're considering a smile makeover, how do you explain the change you want without already knowing which treatment to ask for?

Tell us what you notice when you smile. It might be a worn edge or a colour you'd like to discuss. At Brisbane Smiles, we can talk about those concerns during your SmiLUXA consultation and use Digital Smile Simulation to help explain possible changes.

The team will consider your dental circumstances before recommending treatment.

To explore your smile options with us, click the link and request an appointment.

Angle 3: Suitability before treatment →

Patient: This chipped front tooth is all I notice when I smile. Would I need veneers?

Clinician: We'd need to examine your teeth before recommending treatment. Is the chipped edge the main thing you'd like to change?

Patient: Yes. I'd like it to look less noticeable when I smile.

Clinician: We can start with that concern, assess your teeth and explain the options that may suit you. You can ask about the treatment involved before deciding what to do.

Narrator: Click the link to request a complimentary SmiLUXA consultation at Brisbane Smiles.

Angle 4: Make the consultation process visible →

If you're thinking about getting veneers but worried about them looking like you ordered some teeth off Temu, stress less.

Before anything is done, you have a SmiLUXA consultation to ask what may suit your teeth, talk through the changes you want and understand the options.

Digital Smile Simulation can be part of that discussion. If you want to keep going after that, you can discuss the next step.

Click the link to see what the SmiLUXA consultation at Brisbane Smiles covers.

Angle 5: Patient education and decision clarity →

If you're planning a smile makeover, can you ask about treatment before committing to it?

Brisbane Smiles offers a complimentary SmiLUXA consultation so you can discuss what you'd like to change and explore your options. The consultation includes a custom Digital Smile Simulation, and you're under no obligation to proceed.

Any treatment recommendation still depends on your dental circumstances. You can ask what the proposed care involves and discuss its cost before deciding.

Click the link to request your consultation and read the full terms on the booking page.

Long-Form Explainer Video Script 1 complete script
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If you're thinking about changing your smile, the first step should make the decision clearer. [pause]

Brisbane Smiles offers a complimentary SmiLUXA consultation with a custom Digital Smile Simulation, so you can discuss your goals before deciding on treatment.

Complete the short form below this video. Tell the team what you'd like to improve and what you're unsure about. If an appointment is suitable, Brisbane Smiles will confirm the next step with you.

This appointment lets you explore your options. The team needs to examine you in person before discussing diagnosis or treatment, and you can decide whether to proceed after you have the information.

People often know what they notice in a smile. It may be worn edges, a chip, discolouration, uneven teeth or missing teeth. The harder question is what treatment could suit the teeth you actually have.

A considered plan helps here. During the appointment, you can cover your goals, the condition of your teeth, the options that may be appropriate and what the pathway would involve.

Brisbane Smiles says it has cared for patients in Brisbane since 1948. Its homepage records more than 15K patients treated. The practice also has a full-service, on-site dental laboratory with digital scanners, CAD/CAM smile design, milling and printing.

Dr Paul McKay is identified as the Principal General Dentist directing the practice. The team includes dentists, oral-health therapists, hygienists, technicians and treatment coordinators.

A cosmetic option needs to look natural to you. The consultation gives the team time to discuss shape, size, alignment, colour and the relationship between aesthetics, function and oral health.

You may also be unsure whether you're suitable. Suitability depends on your teeth and clinical circumstances, so the appointment comes before a recommendation.

You may be worried that requesting information commits you to treatment. The SmiLUXA consultation is described as complimentary and without obligation, with full terms on the booking page, so you can decide after you've received the information.

This may suit you if you want an in-person assessment, a visual planning conversation and a clear explanation of your options.

You need an examination before a diagnosis, and treatment depends on your teeth rather than a universal package. Brisbane Smiles doesn't promise a guaranteed result.

Its website explains the SmiLUXA dental-makeover process as a structured four-step smile-design pathway. It also shows actual patient treatment outcomes with consent and states that outcomes differ for each individual.

The site's treatment-planning explanation says options are communicated verbally, visually and in writing. You'll have something concrete to review before deciding what to do next.

The value of the appointment is clarity. You can describe the change you want, see how the team approaches planning, ask what may be suitable and leave with information you can consider in your own time.

The purpose of that appointment is clarity before commitment. A finished smile photograph can show what happened for one person, but it doesn't show whether the same shape, shade or number of veneers would suit your teeth. An assessment starts with the condition of your teeth, the way they meet and the change you're asking about.

Your appointment is a place to ask questions that a website can't settle. How much preparation might be involved? Could whitening, bonding, orthodontics or restorative work be more suitable? How would the proposed result sit beside the teeth that aren't being treated? What maintenance would be required, and which risks should you understand before deciding? The answers depend on a clinical assessment.

Wanting a cosmetic change and being ready for treatment are different things. A consultation can explain options without asking for a same-day decision. If the team finds an issue that needs attention first, that's part of making a responsible plan. If veneers aren't appropriate, learning that before treatment gives you useful information rather than a failed appointment.

A suitable consultation is for someone who wants an individual assessment and is willing to discuss both the result they want and the condition of their teeth. It won't suit someone looking for a guaranteed result from a reference photo or a standard treatment chosen without an examination. Your concerns, expectations and clinical suitability need to be considered together.

Before your appointment, think about what you'd like to change and what you'd like to keep. Examples can help you explain the look you have in mind, but your own teeth and priorities remain the starting point. That gives the dentist a better basis for explaining which options may be safe and suitable.

Ask how treatment would be staged, what happens if you choose not to proceed and which parts of the result need maintenance over time. A careful appointment makes the practical side visible alongside the design. It also gives you a chance to compare a recommendation with your expectations before any treatment is scheduled.

By the end, you should know what was assessed, what remains uncertain and what the team recommends as a next step. That makes the appointment more useful than a generic promise based on somebody else's result.

You can ask about timing, sensitivity, temporary changes and the care involved after treatment. Those details may affect whether the proposed option fits your work, travel or other plans. They also help you understand which parts of the process are fixed, which parts depend on your assessment and what questions deserve an answer before a booking is made.

This appointment isn't meant to make the decision feel bigger than it is. It gives you enough relevant information to decide whether treatment, further planning or no treatment is right for you.

If you want to discuss options for your smile, complete the form below this video and answer each question accurately. Depending on your information, the team can help arrange an appropriate consultation. That appointment is for clarity before commitment, so you can understand the plan before deciding what happens next.

If you would like to explore your smile options, complete the form below this video to request a complimentary SmiLUXA consultation. Brisbane Smiles will review your details and confirm whether an appointment is suitable.

Confirmation Page Video Scripts 6 scripts
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Video 1: what happens in the SmiLUXA consultation? →

Priority: welcome

Thanks for requesting a complimentary SmiLUXA consultation with Brisbane Smiles. [pause]

Your appointment starts with your goals and the changes you'd like to discuss. Brisbane Smiles' team then looks at your teeth and explains the options that may be appropriate for your clinical circumstances.

The consultation includes a custom Digital Smile Simulation. That gives you a visual way to talk about the direction you're considering. Use it to discuss the plan; it won't predict the final result.

You can ask questions, review the information and decide whether you want to take the next step. Afterward, you can make that decision.

Screen: Show the SmiLUXA consultation page and an approved Digital Smile Simulation screen.

Video 2: what does treatment cost? →

Priority: cost

Treatment cost depends on the plan for your own teeth. [pause]

The number of teeth involved, their current condition and the treatment approach all affect what the team recommends. A headline figure won't tell you what your appointment will require.

Use the consultation to ask what the proposed steps involve, which costs are relevant to your case and what you would need to plan for before proceeding. The Brisbane Smiles team can explain those details after an assessment.

Screen: Show a written list of questions about steps, visits and cost context. Avoid inventing a price.

Video 3: how does the team assess suitability? →

Priority: risk

The SmiLUXA process considers whether a treatment suits your own circumstances. [pause]

The practice assesses your teeth, goals and clinical circumstances before discussing a recommendation. If another option is more appropriate, the clinician can explain it during the appointment.

The website says treatment outcomes vary for each individual, so the appointment comes before a treatment decision. A second opinion can be sensible for significant care.

Screen: Show the site's individual-outcomes disclaimer and the treatment-planning explanation.

Video 4: what does success look like? →

Priority: success

Cosmetic-dental outcomes vary between patients, so no single success rate predicts every case. [pause]

A useful result follows a plan built around the person's teeth, oral health and goals, with the risks and limits understood before treatment begins.

Brisbane Smiles shows actual patient treatment outcomes with consent, and it states that individual results vary. Use those examples as information about completed care; your own outcome depends on your teeth and plan.

Screen: Show the official results gallery with the site's disclaimer visible.

Video 5: why the practice has an on-site laboratory →

Priority: legitimacy

Brisbane Smiles operates a full-service, on-site dental laboratory. [pause]

The practice says its technicians use digital scanners, CAD/CAM smile design, milling machines and printers. That gives the clinical team and laboratory team a connected way to support the treatment pathway.

The laboratory is part of the practice's treatment pathway. Ask how its work supports the plan being discussed for your teeth.

Screen: Show approved equipment or laboratory footage from the official practice.

Video 6: how to prepare for the appointment →

Priority: preparation

Bring two things to the appointment: the change you want to discuss and the concern that makes you hesitate. [pause]

You can also bring questions about suitability, treatment steps, the Digital Smile Simulation, maintenance and cost context.

Use the consultation to understand the options and decide what you want to do next.

Screen: Display a short checklist: goal, concern, questions, decision time.

Pre-Appointment Email Sequence 6 emails
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Email 1: Subject: Your SmiLUXA consultation request →

Preview: What to expect before Brisbane Smiles confirms the appointment.

Thanks for requesting a complimentary SmiLUXA consultation with Brisbane Smiles.

The appointment is a chance to discuss what you would like to change, ask questions and understand which options may be appropriate for your teeth. It includes a custom Digital Smile Simulation and personalised treatment insights based on your goals.

This is an in-person appointment. The team will confirm the next step with you after reviewing your request.

Brisbane Smiles

Email 2: Subject: Will smile design look natural? →

Preview: Bring the question on your mind.

Many people considering cosmetic dentistry want a result that still feels like them.

That conversation starts with your own teeth, goals and clinical circumstances. The clinician can discuss the shape, size, alignment and colour that may be relevant to your treatment plan.

Bring that question with you. That's the detail the appointment is there to explore.

Brisbane Smiles

Email 3: Subject: What the Digital Smile Simulation is for →

Preview: A visual planning conversation before a treatment decision.

The practice's SmiLUXA consultation includes the Digital Smile Simulation.

This simulation gives the team a visual way to discuss your goals and possible treatment direction. It sits alongside an examination, and it won't predict whether a particular result suits every patient.

Use the appointment to ask what the simulation shows, what remains to be assessed and what the next step would involve.

Brisbane Smiles

Email 4: Subject: Questions to bring to your appointment →

Preview: A short list can make the conversation more useful.

Before you come in, write down the change you would most like to discuss and the concern that makes you hesitate.

Possible questions include whether the option is suitable, how the plan is built, what preparation could involve, how many visits may be needed and how the costs for your own case are discussed.

The team can explain the options and give you information to consider.

Brisbane Smiles

Email 5: Subject: Why the assessment comes first →

Preview: Your treatment plan depends on your teeth and goals.

A treatment recommendation should follow an assessment, because two people with the same concern may need different options.

Brisbane Smiles' team considers your goals, oral health and clinical circumstances before discussing a pathway. The practice says treatment planning is explained verbally, visually and in writing.

That's why the consultation comes before a treatment decision. It gives you a clearer basis for deciding what to do next.

Brisbane Smiles

Email 6: Subject: A calm next step for your smile →

Preview: What happens when the team has reviewed your request.

The SmiLUXA consultation is designed to make the next decision easier to understand.

You can talk through the concern you want to address, see how the planning conversation works and ask what may be suitable for your teeth. If the team decides the appointment isn't right for you, they'll explain that too.

You can decide whether to proceed after the appointment. Keep your questions nearby and wait for the appointment confirmation from Brisbane Smiles.

Brisbane Smiles

Broadcast Emails 5 emails
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Email 1: Subject: What a smile-design appointment covers →

Preview: A useful cosmetic consultation answers more than one question.

People often arrive at a cosmetic-dentistry appointment asking whether a treatment could work for them.

That's one question. The appointment can also cover what you'd like to change, what options may suit your teeth, how the plan is built and what the next step would involve.

Brisbane Smiles' SmiLUXA consultation adds a custom Digital Smile Simulation to that discussion. It gives the team a visual way to explore your goals before any treatment decision.

Brisbane Smiles

Email 2: Subject: A natural-looking smile starts with a plan →

Preview: Your own teeth and goals should guide the conversation.

Cosmetic dentistry is personal. The shape or colour that suits one person may not suit another.

Smile design begins with an assessment of your teeth and the result you want to discuss. Brisbane Smiles' team can talk through the options that may be clinically appropriate, using your own teeth as the starting point.

If you're considering a change, start with the question you want answered.

Brisbane Smiles

Email 3: Subject: Why visual planning helps →

Preview: A picture can start a conversation, but it can't replace an assessment.

A smile photograph can show what catches your eye. It can't tell you which treatment is suitable.

The SmiLUXA consultation uses a custom Digital Smile Simulation to support a conversation about your goals and possible direction. Brisbane Smiles' team still needs to assess your teeth, oral health and clinical circumstances before making a recommendation.

The result is a more useful discussion because you can see what the plan is trying to address.

Brisbane Smiles

Email 4: Subject: The questions worth asking first →

Preview: Bring the concern and the hesitation to the same appointment.

Before choosing cosmetic dental treatment, ask yourself two questions: what would you like to improve, and what are you worried about?

It could be worn edges, a chip, colour, spacing or missing teeth. Your hesitation could be suitability, preparation, maintenance or cost.

Those questions belong in the consultation. The team can explain what may apply to your own situation and what the next step would involve.

Brisbane Smiles

Email 5: Subject: A practice built around informed care →

Preview: Why the Brisbane Smiles process starts with education.

The practice says its focus is personalised treatment planning, patient education and long-term oral health.

Alongside this, the practice operates a full-service, on-site dental laboratory and uses digital scanners, CAD/CAM smile design, milling and printing. Those capabilities support the treatment pathway, while the starting point remains a conversation about your goals and your teeth.

If you want to understand your options before deciding, request a complimentary SmiLUXA consultation.

Brisbane Smiles

How the pieces fit together.

Every asset above has a place in this flow. The system is designed to guide suitable prospects from the first ad to an enquiry or booking with your business.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Filming guide for all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

What's a VSL funnel? ↓
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. Ads bring in viewers, the VSL explains the offer, a qualifying form checks fit before booking, and email sequences follow up with people who don't book straight away. The aim is to guide suitable prospects towards an enquiry or booking, with follow-up for people who don't book straight away.
Can't I just use these deliverables on my own? ↓
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. The technical side still needs to be configured: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. That's why we offer a complete done-for-you service. We handle the implementation across the pages, forms, emails, tracking and campaign setup, then connect the pieces for launch.
What exactly do you do? ↓
We build and run the funnel shown on this page. That includes the ads, pages, forms, emails and follow-up. We connect the pieces, launch them and review response data so we can make informed adjustments as the campaign runs. The aim is to give suitable prospects a clear path to enquire or book.
What do I get out of it? ↓
The funnel gives suitable prospects a way to learn about the offer, qualify themselves and book. A prospect who reaches that step has more context than someone who has only seen an ad. If the response data supports further spend, we can test higher budgets and monitor how booking volume changes.
How will this work for me? ↓
The funnel connects ads, pages, forms and follow-up to guide people who click a paid ad towards an enquiry or booking. Every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content? ↓
You film the scripted content we provide. Showing your face is optional, and you can use your phone, a teleprompter if you have one, or record line by line. We handle all the editing.
I've tried ads and they didn't work. ↓
That can happen when the ad is doing all the work on its own. Not every variation will be a winner, so the campaign needs testing. The ad is only the first step: the VSL explains the offer, a form checks fit and email follows up. We review response data to decide which parts of the funnel need adjustment.